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Corporate Campaigns // 'Murder King' Campaign // 'Murder King' Campaign History

PETA's consultant spoke with Burger King a second time, to no avail.

To: Rob Doughty, Burger King
From: Steve Gross, Steven Jay Gross & Associates
Date: November 20, 2000
Re: Summary of Telephone Conversation of November 14, 2000

2 pages via fax: 305-378-7714

What follows is my understanding of our conversation on November 14, 2000. Please let me know if anything I've stated seems inaccurate to you.

As previously agreed, Rob Doughty called Steve Gross at 8:00 a.m. (CST) on Tuesday, November 14, 2000.

Rob indicated that Burger King was creating an animal advisory council that would have Drs. Grandin and Swanson as members. Contracts were in the process of being signed. Burger King was going to stick to the process of forming the council and getting its recommendations. Rob stated that this is what Burger King is willing to say at this time.

Steve suggested that Burger King had the information needed to address at least the first five items of animal welfare outlined in PETA's October 11 letter to Burger King. Rob reiterated that at this time all Burger King was willing to do was form the council and await its information.

Steve contended that some of the slaughterhouses that Burger King used also sold to McDonald's. Therefore, Burger King could easily agree to slaughterhouse policies outlined in PETA's October 11 letter. Rob again stated that he could not offer any information other than that Burger King was forming the council and awaiting its recommendations.

Steve noted that Burger King knew what McDonald's had done in terms of animal welfare and did not need to await any committee's report to immediately decide to meet McDonald's animal welfare standards. Rob acknowledged that Burger King did know about McDonald's animal welfare standards but that it was not willing to commit to anything more than forming the animal advisory council.

Steve asked for the names of the members of the council. Rob indicated that the members would be Adele Douglass of American Humane Association, Linda Goldner of the National Consumer League, and Dr. David Frasier (an animal science professor from British Columbia).

Steve asked for a commitment that Burger King would inform PETA when the advisory council would meet, what it recommended, and most importantly, what Burger King would do. Rob stated that Burger King would not commit to when it would contact PETA but agreed that at some point it would do so. Steve noted that the decision to share information was Burger King's decision, and not a committee one, and therefore Rob could agree to share information. Rob reiterated his statement that Burger King would get back to PETA at some unspecified time in the future. Steve stated that this was not acceptable and that PETA would need to reassess how PETA would proceed.

Steve thanked Rob for his call.

cc: Dr. Temple Grandin
Mr. Colin Storm, CEO
Ms. Mikel Durham, President, Burger King North America
Mr. Steve Lewis, National Franchisee Association
Mr. Frank Capaldo, National Franchisee Association

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